Blog
Life in full circle!
In ancient systems, much focus was given to the circularity of life. What goes around comes around! It’s a circle of life. Duniya gol hai! is not just a statement but an idiom, explaining the functioning of the world being congruent to its shape. It is indeed a circle of life that maintains human...
Character of thy Clothes
Stella Bruzzi once said, “Clothes are not mere accessories, but are key elements in the construction of cinematic identities”. Identity, a term that carries a world in itself. A cinematic identity carries the burden of these worlds. In all honesty, the process of watching a film is one of finding...
Indigeneity and Sustainability
We are witnessing a change. It is a rise and acknowledgement of self. We have finally owned up to our real selves, making us a reality in the apparel industry. Been in the process of manifestation for long, now is the time it reaches not only the commercial spaces but more readily in people’s...
The Invisibility Cloak
Mental Health is a fact and yet deemed to invisibility. It is seen as an element introduced by the millennial generation. It has always been a reality, the present discourse just brought it closer to consciousness. It is a reality figuring in our everyday lives. In the way we eat and clothe, drive...
Apparel of Dissent
Democratizing a socio-political ground comes rooted with a right to dissent. It is the right to disagree with the present state of things and with the systems in power. The right to question and raise our voices against the patterns which are discriminatory holds a pivotal role in a democracy as...





