Blog
Gendered response of the Covid-19 times
Examining India's "unequal" transition to the post covid-19 world order, is a matter that carries the potential to take a regressive turn onto the ladder of civilized evolution. It’d be safe to say that studying gender inequality, abuse, and injustices through a biopolitical and necropolitical...
National Identity and Apparel Industry
India has been a country of origination for multitudes of crafts and textiles designing, productions, methodologies and techniques. 29 states and 7 union territories comprise thousands of flairs and a million elegances. The community living in the asian subcontinent has a system in place of...
On Workers’ Welfare
One of the most important aspects of business ethics constitutes treatment of workers in an enterprise. This might include ethics of wages, creating favourable working conditions or even ensuring an amount of security from the drastic up-down movements of the market etc. After privatisation of...
MasterG and Twirl store
Sustainability of social responsibility is the driving force behind MasterG’s every step ahead. Being a business with a resolve of absolute ethical forward movements, divergence from the objectionable norms and halting to analyze and evaluate the journey, we keenly seek the same in our...
Character of thy Clothes
Stella Bruzzi once said, “Clothes are not mere accessories, but are key elements in the construction of cinematic identities”. Identity, a term that carries a world in itself. A cinematic identity carries the burden of these worlds. In all honesty, the process of watching a film is one of finding...
Indigeneity and Sustainability
We are witnessing a change. It is a rise and acknowledgement of self. We have finally owned up to our real selves, making us a reality in the apparel industry. Been in the process of manifestation for long, now is the time it reaches not only the commercial spaces but more readily in people’s...






